To read at the
first period:
How to Make Your First
Decision?
To read after the first period:
How to interpret your first result?
Reading before the fourth period:
How to get the right to sell in the Rest of the
World?
Reading from the fourth period:
Par Sophie Descotes
The initial loan allocated by the instructor is 5 million € at an 8% loan rate.
During the testing phase, a maintenance team has been hired to make all the adjustments
of the new tool used to assemble the motorcycles. The cost of this service is 220 000 €. Finally, the planned maintenance budget will not be more than 400 000 €.
A research and development service and a design office have been also created. The
initial cost is 200 000 €. This service works closely with the maintenance team; its objective is to lower the motorcycle manufacturing cost by taking away useless accessories and improving
technical performance at the same time.
The market exploration in the Rest of the World market will yield results only at the
end of period 4. For the first decision, the service will cost between 400 000 and 500 000 €, depending on your financial means.
The sponsoring forecasted budget that has a long-term action must be between 200 000
and 400 000 €.
At the first decision time you are advised not to invest because the market is less
than the production capacity during the first two periods. The investment implies a financing that the bank will accept only if you can prove you have good control of your cash and if you do not
surpass the authorized limit.
Par Sophie Descotes
Regarding the statistical data, some manufacturers are desperately fatalistic; others
draw a creative energy from them.
This evolution of the market makes way for new manufacturers that are able to combine
innovation, authenticity, and industrial development. This challenging approach has been chosen by companies that have their own mechanical parts and work for several years on the engineering and
manufacturing of top-of-the-range motorcycles.
Immediately these new products impose their strong character and their modernity
on the market, despite a very competitive price, which should not exceed 10 000 €.
The first challenge for these manufacturers will be to capture the North American
market, which is looking very promising.
Par pour visual-strat
